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Phase I: Business Market Intelligence
For companies looking to identify and prioritize the entry to new international markets.
Business Market Intelligence Consultant
A Business Market Intelligence Consultant (BMIC) is a dedicated professional responsible for helping companies understand new market dynamics. The primary role of a BMIC is to enhance your company’s understanding of the market dynamics to effectively enter new markets.
Market Opportunity Assessment
Identify and quantify the potential of new markets for the company’s products or services.
Market Access Analysis
Understand and evaluate the inhibitors and barriers that could impact the company’s entry into new markets.
Competitive Landscape Analysis
Conduct in-depth analysis of competitors, including their strategies, strengths, weaknesses, and market positioning.
Technology Adoption and Maturity Evaluation
Assess the level of technology adoption in the market and the maturity of these technologies.
Localization of Company and Product Positioning
Adapt the company’s and product’s positioning and messaging to be more relevant when entering new markets.
By cultivating and nurturing relationships with other businesses, clients, and potential partners, a BMIC can provide valuable insights into market trends and competitive dynamics. This role is crucial in driving the company’s strategic direction and contributing to its success in new markets.
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