Teamwork That Delivers Results. Novator Tech assembles a dedicated team for each project.

Angelica Potes founded Novator Tech driven by her passion for growth and her commitment to helping technology companies scale successfully and efficiently. With over 25 years of international experience, Angelica has a proven track record in identifying market opportunities, crafting strategic go-to-market plans, and building high-performing sales and business development teams through rigorous hiring, training, and coaching.

As an International Business Development Consultant, Angelica has demonstrated her ability to navigate new markets, establish profitable partnerships, and drive sustained revenue growth. Her experience spans diverse industries, including digital technologies, SaaS, advertising, media, and telecommunications. She has consistently delivered results by aligning innovative business strategies with client objectives, adapting to dynamic market conditions, and building trusted partnerships.

Angelica’s leadership is enhanced by her global perspective and adaptability. Having lived and worked in multiple countries, she brings a multicultural approach and a deep understanding of regional market dynamics. Fluent in English, French, Spanish, and Portuguese, she facilitates seamless communication across borders, strengthening connections between clients and partners worldwide.

At Novator Tech, Angelica’s vision extends beyond consulting. She has assembled a network of specialized experts and resources to deliver comprehensive, results-driven solutions tailored to each client’s unique needs. Novator Tech is dedicated to supporting companies that seek to enter new markets, optimize operations, and achieve profitable growth.

Angelica and her team welcome opportunities to discuss how Novator Tech can help businesses thrive and expand their reach. Together, they create strategies and partnerships that drive measurable success and long-term impact.

I  have a solid background in marketing communications and market research based on +20 years within the B2B IT responsible to collect, analyze and contextualize the demand and supply market dynamics, current and emerging technologies.

With over 7 years of experience as a Senior Director in Analyst Relations and Market Intelligence in the B2B cybersecurity space, responsibilities included analyzing insights from Gartner, Forrester, and IDC to assess market opportunities, competitive landscape, and emerging technologies. Insights informed product and executive decision-making processes. 

In a previous role as a Senior Consultant at Global Data, I led the establishment of the market research consultancy practice for IoT and Cloud services for ICT global companies. This involved managing project lifecycles and securing consulting deals with new clients such as Telefonica, Vodafone, America Movil, and Etisalat.

With a strong entrepreneurial and team collaboration base, I founded a market research consultancy and led a diverse team of consultants to support Canadian businesses venturing into the Latin American market. Currently, I serve as the Senior Marketing Director at KUPP America, a family business, concentrating on enhancing marketing strategies to launch new products. 

I am co-founder of Men in Pink, a non-profit organization committed to help women and children in need for their essential wellbeing and dignity in South Florida.

I hold a BSc in Management from Universidad de Costa Rica and an MSc in Market Research from HEC Montreal (Quebec)