Founder & CEO
Angelica Potes, MBA Founder & CEO NovatorTech International Market Strategist
Most tech companies have a great product - they just can't get it to move. Angelica fixes that.
She has spent over two decades doing one thing exceptionally well: taking technology companies into new markets and making them win. From building a multi-million dollar LATAM business from scratch at Triton Digital, iBwave & Targetspot, to closing strategic deals at América Móvil, Telefónica, Millicom, and Entel. Angelica doesn't just advise on growth, she has lived it.
Her path took her through Colombia, Spain, Croatia, the Philippines, Canada, and now Miami. Each market teaching her something new about people, trust, and what it actually takes to close in an unfamiliar room. That global fluency is rare, and it's baked into everything Novator Tech does.
Clients describe her as "a pit bull in the most complimentary way" — laser-focused, relentless, and deeply human. She brings the same discipline she applies to endurance training to every client engagement: clear targets, structured execution, and an unwillingness to stop before the work is done.
Today, through NovatorTech, Angelica works directly with founders and executives entering the U.S. market — bringing the network, the judgment, and the on-the-ground presence that turns a strong product into recognized one.
Strategic Projects Partner
Daniel Nikodemus, Content & Digital Strategy Specialist
Daniel Nikodemus is an international marketing strategist and entrepreneur with extensive experience across digital marketing, content strategy, hospitality, tourism, and brand development.
Having lived and worked in several countries before establishing himself in Italy nearly 20 years ago, Daniel brings a strong understanding of how brands communicate with audiences across different markets and cultures. He speaks five languages, including English, Italian, French, Spanish, and Indonesian.
As a digital marketing strategist, Daniel develops content and brand strategies that combine strong storytelling, search visibility, social media, email marketing, and intelligent use of AI. He has led content teams and managed the complete process from strategy and editorial planning to production, distribution, and performance optimization.
Daniel also brings valuable firsthand experience in hospitality. As the cofounder of a vacation rental business in Puglia, he spent more than a decade working closely with international travelers and developing a deep understanding of what makes hotels, masserias, and destination brands distinctive and attractive to global audiences. His background as a certified sommelier and wine export representative further connects his expertise with tourism, hospitality, lifestyle, and the international promotion of regional experiences.
Based in Italy, Daniel supports Novator Tech’s European and Canadian activities working with hotels, hospitality groups, and established brands looking to increase their international exposure. His role combines marketing strategy, content development, brand positioning, and market knowledge to help clients communicate their value, reach the right audiences, and build a stronger presence across Europe and the Americas.